Creativity and Innovation

11 Dec 2023


16:30 to 17:30 BST


Event expired

Learning Objectives:

  • Understand the concept and relevance of innovation 
  • Learn simple tools and approaches to drive and steer innovation in an organisation

Key topics covered:

  • Definition of innovation. 
  • Types of innovation.
  • Introduction to McKinsey’s 8-step approach to innovation.
  • Introduction to Amazon’s PR strategy as an approach to innovation.