Masterclass

Creativity and Innovation

11 Dec 2023

Zoom

16:30 to 17:30 BST

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Event expired

Learning Objectives:

  • Understand the concept and relevance of innovation 
  • Learn simple tools and approaches to drive and steer innovation in an organisation

Key topics covered:

  • Definition of innovation. 
  • Types of innovation.
  • Introduction to McKinsey’s 8-step approach to innovation.
  • Introduction to Amazon’s PR strategy as an approach to innovation.

Format: